Publications
Department of Business Administration Research Publications from 2015 to till date
- V. V. Anand, C. Vijayabanu, V. Rengarajan, M. Sivakumar and V. A. Vaishaly. 2017. A study on improving the distribution enhancement of airtel through outlet expansion, 2017 IEEE International Conference on Smart Technologies and Management for Computing, Communication, Controls, Energy and Materials (ICSTM), Chennai, India, pp. 208-215.https://doi.org/10.1109/ICSTM.2017.8089153
- V. Vinuchakravarthi, S. Srinivasan and A. Vikraman. 2022. A study on awareness about the harmful practices followed in the food industry.Proceedings – 2022 Algorithms, Computing and Mathematics Conference, ACM 2022, 68–76. DOI: 10.1109/ACM57404.2022.00019
- S. Rameshkumar and A. Vikraman, 2018. Determinants preference of milk and milk products: the case of rural and urban areas in Kanchipuram district of Tamil Nadu. Indian Journal of Marketing, 3(2), 52-65. DOI: http://dx.doi.org/10.17010/ijom/2018/v48/i2/121334
- M.J. Thamarai Selvi, V. Rani, P. Padmavathy, K.S. Vijay Amirtharaj, J.T. Mary Leema, M. Vennila and B. Ramesh. 2023.Optimisation of lutein production potential in marine biflagellate Proteomonas sulcata isolated from Indian coastal waters, Regional Studies in Marine Science, Article No. 103291 (Article in press). DOI: https://doi.org/10.1016/j.rsma.2023.103291
